Social ABC and Yunus book: Creating a world without poverty: Social Business & Future of Capitalism launched March 2007 - French title Vers un nouveau capitalisme par Muhammad Yunus . New or not for capitalism, entrepreneur returns with a grand joie de vivre to its 210 year old French routes as the study of investing sustainably in people and communities productivities. Three cheers for French Future Capitalists (ways ahead of Yunus and Gates), and their system mapping source of origin JB Say.

en Francais : 1

LEAD STRATEGY OF FUTURE CAPITALISM - partnerships between global best corporations and grassroots most sustainable (Bottom of Pyramid service) organisations governed round continuous investment in unique purpose and no dividend extraction of money to externalising sources of finance. France is the origin country of FC's multinational Social Business partnerships with Grameen Danone operating since 2007, and Grameen Credit Agricole accouncing 50 million dollar launch of microcredit in ex French colonies February 2008. The web of GCA is at http://www.grameen-credit-agricole.org/en/index.htmland one of its interesting meta-projects is FARM http://www.fondation-farm.org/index.php3?lang=en

..Grameen Danone bookmarks:
http://www.danonecommunities.com/index.php

Grameen-Veolia Water: Future Capitalist & Nobel laureate Yunus unveils Bangladesh clean water deal

31 march PARIS (AFP) — Nobel laureate Muhammad Yunus on Monday unveiled a deal between his pioneering Grameen bank and French group Veolia Environment to provide clean water to poor rural communities in Bangladesh.

The Bangladeshi economist also sought support from President Nicolas Sarkozy for creating more microcredit schemes to fight poverty, particularly in Africa.

"I wanted to make him understand how effective a tool microcredit is in helping the poor people, particularly the poor women, to take control of their own lives and pull themselves out of the problems and benefit the children," Yunus told reporters after his meeting at the Elysee palace.

After meeting with Sarkozy, Yunus sat down with top business leaders at the Elysee including billionaire Vincent Bollore and announced the creation of the new joint company with Veolia Environment.

Called Grameen-Veolia Water, the company will operate several water treatment plants in Bangladeshi villages, with the goal of bringing clean water to 100,000 people.

The project represents investments worth 500,000 euros (790,000 dollars).

A first venture is planned for the end of the year in the town of Goalmari, some 100 kilometres (60 miles) from the capital Dhaka, where clean water will be provided through drinking fountains, according to a joint statement.- further ref: egrameen.com - e-agriculture

During his meeting with Sarkozy, Yunus reminded him of the Group of Eight commitment to expand microcredit to Africa and said lending schemes could help the international community meet the UN millennium development goals of halving world poverty by 2015.

"In many other countries, particularly in Asia, many of the development millennium goals would be achieved but Africa is way behind so we need to focus our attention to African countries so they still have time left, so they still can achieve those goals," he said.

Sarkozy told Yunus that France would continue and step up its efforts to provide access to loans to the poor and noted that more than a third of France's African aid funding was now directed toward microfinance.

Last month, one of France's top banks, Credit Agricole, launched a foundation with Grameen bank to provide guarantees for microfinance institutions in rural and farming communities.The Grameen Credit Agricole Foundation was launched with a 50-million-euro endowment

....The Future Capitalism Social Business model defined and openly mapped by Dr Yunus, after 31 years of building 30000 person grassroots service organisations at GRAMEEN along with his compatriot Fazle Abed at BRAC now has parallel Capitalism for the Poor leaders; 2 Bill Gates, 3 - mail info@worldcitizen.tv with your nomination. Technical note : the pure study of Base of Pyramid cases was originated by CK Prahalad, Michiigan in work published as a book "The Fortune at the Bottom of The Pyramid- eradicating poverty through profits in 2005 but developing out of 10 years of case study searching . BOP studies are now often called Base or Pyramid. India has sponsored empowerment theories of economics particularly championed by Prime Minister Manmohan Singh and with a worldwide chair at the London School of Economics now occupied by Sir Nicholas Stern.